Divorce: What Marketing Taught Me About Incompatibility

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This morning I was wondering about what aspects of me my husband did love. He had to have loved something at some point and probably still does. His family said they’d never seen him as happy as he’d been with me. Even they were flabbergasted at his decision to cut me off from one day to the next.

When I started thinking of my attributes that probably annoyed or bored him, I had this compulsion to ask him what he DID love about me.

Then I stepped back and my “marketer brain” kicked in and said,

“Who cares? He’s not your target market. Would you research the likes and dislikes of an audience you aren’t trying to reach? No! Who cares?”

What he loved or hated about me is irrelevant. Another man … the right man … could love me for the very same things that my husband hated.

While I am acutely aware of my flaws, I do not believe this situation is about either of our flaws. It’s about who I am as a person and who he is as a person.

He knows this and that’s why he said it’s not anything I did or haven’t done… that he doesn’t want me to change and I shouldn’t change for anyone. The only clue he gave was that I’m so smart and he doesn’t get what I do. Hey, I don’t get how to wire the electricity in a house either, not sure how job descriptions and skillsets really matter here.

I believe this is about a miss-match in people, in values, in objectives, desired destinations, security levels, confidence, relationship with God, personalities, etc.

He is not my target market and I’m not his. He just admitted it first. He did me a favor. I’m so danged tenacious I was finding a way to make it work from my end; and it wouldn’t have served me in the long run.

Bottom line… he did not want to go where I’m going.

I would have fought to the bitter end for us, if he had not handled it in the abrupt, alien-like way he did. Even I have my limits.

  • When someone rips your heart out when you’re pleading for compassion because your mother is dying…
  • When he wants you to sign papers before she’s cold in the grave, and
  • immediately locks you out of your house while you’re caring for your elderly father…

Yeah, I’m done. Three strikes, you’re out. I get the message. Go away, buddy… happy to be rid of you.

A friend posted this quote on Facebook:

“A relationship ending between two people is the result of the two people no longer being on the same frequency. When frequencies of people no longer match, the law of attraction automatically responds by moving them apart. Frequency change is growth, growth is life, and life is good” – Rhonda Byrne

Onward and upward!

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Posted in Divorce, Rejection.

Marnie Kuhns

Marnie Pehrson Kuhns is a Certified SimplyAlign Practitioner™ who uses music and creativity to mentor you past barriers, fears and doubts to discover, create and deliver your soul’s song (the mission, message or purpose you are on this earth to live). Marnie is a best-selling author with 31 fiction and nonfiction titles. Get a FREE 20-minute strategy session with Marnie here.